Ada Interact | San Francisco | November 15-16, 2023

Navigating AI-first customer service

Learn from CX leaders, workshop AI solutions, and grow your professional network

The Clearest Window Into Gen AI + CX

Join 200+ forward-thinking customer service professionals from companies like YETI, Wealthsimple, Klaviyo, Bitly, ZoomInfo, Fullscript, MailChimp, Calendly and more.

Extended Early Bird


Expires November 13th, 2023

General Admission


November 14th, 2023

Group Rate

Email for a group rate

All about Ada Interact 2023

Last year, we predicted every company would be an AI company.

Now, generative AI has taken the world by storm.

This year, we're bringing you even closer to the future of AI-first customer experiences.

Get access to interactive keynotes on the future of AI‑first customer service, hands-on workshops with the latest in AI-powered CX technology, and exclusive networking events with leaders innovating automation solutions.

Bringing the best of AI customer service in one room

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Meet the speakers on deck

Check out our speakers, workshop instructors and roundtable facilitators

Designed for CX Leaders & their Automation Team

Collaboration fuels learning. That's why we've designed a conference that lets you interact. Discover our two learning tracks to help you grow your strategic and technical skills, in addition to our high-profile keynotes.

Register today to enroll in learning experiences that align best with your goals.


Level up your automation with hands-on workshops to build highly efficient AI that delivers a seamless customer service experience.

Strategic Breakout

Level up your automation with hands-on workshops to build highly efficient AI that delivers a seamless customer service experience.

Technical Breakout

Learn how AI-first customer experiences will grow your business with executive round-tables and discussions dedicated to the transformation of the customer service industry

November 14

Happy Hour

Welcome Reception

6:00pm - 9:00pm

Join us on the rooftop of the LUMA Hotel San Francisco at Cavaña for a welcome reception you won't forget. Mix and mingle with other like minded CX leaders attending the conference.

Located on the 17th floor of LUMA Hotel San Francisco, Cavaña celebrates the spirit of Central and South America through food & beverage, music and art. The menu features an expansive collection of agave and sugar-cane distillates alongside artisanal cocktails and shareable plates that showcase a mosaic of vibrant flavors from all parts of Latin America.

November 15

Fuel Up

Breakfast & Registration

8:00am - 9:00am

Intro & Welcome

Bronwyn Smith - COO, Ada
Diego Lomanto - CMO, Ada

9:00am - 9:10am

Transforming Customer Service in the AI-First Era

Mike Murchison - CEO, Ada

9:10am - 9:40am

The Playbook for Delivering Next-Generation, AI-Powered Customer Service

Justin Gonzalez - Former Global Director of Customer Empowerment, Square

9:40am - 10:10am

Delivering on an AI-First Customer Obsessed Strategy

Allie Hurley - Head of Global Support, ClickUp
Ismail Ostrilski - Head of Operations, Epos Now
Jim Monroe - Chief Customer Officer, Ada

10:10am - 10:40am
Fuel Up

Morning Break & Networking

10:40am - 11:10am
Fuel Up

Lunch Break

12:10pm - 1:20pm

Tactics and Strategies for Succeeding in the New World of AI-Powered Business

Rachel Woods — CEO + Founder of The AI Exchange (Ex-Facebook Research Data Scientist)

A behind-the-scenes look at how AI-first businesses are operating differently, from the individual to the team and organization-wide levels. As a former research data scientist, Rachel will walk through lesser known tactics and AI use cases that she is putting to work in their business and with her clients. You'll walk away with tangible ways to push the envelope more in how you use AI in your work and business.

1:20pm - 1:50pm

The AI Career Path

Marley Gibbs - From Dental Assistant to Customer Support AI + Automation Team Lead at SmileDirectClub
Kim L-Baril - From Restaurant Manager & Owner to Customer Support & Member Happiness AI + Automation Manager
Ruby White - Vice President, People at Ada

1:50pm - 2:15pm

Ada's 2023 Ambitious innovator (AI) Awards

Presented by Emillee Hernandez

2:15pm - 2:25pm
Fuel Up

Afternoon Break

2:25pm - 2:45pm

Hypergrowth & Scaling OpenAI’s Customer Support to Hundreds of Millions of Users

Fireside Chat: Yaniv Markovski, Former Head of Support Engineering at OpenAI
Conversation led by Mike Murchison — CEO, Ada

4:10pm - 4:45pm

Fall Product Launch: Upcoming Releases and Major Announcements

Mike Gozzo — CPO, Ada
With special guest Kristal Lam, Sr. Director of Product at Ada and JP Joyal Sr Director of Product Management at Ada

4:45pm - 5:15pm

Evening Reception

5:15pm - 7:00pm

Our destination

The Pearl

San Francisco

We're bringing our flagship conference to the heart of San Francisco's historic Dogpatch neighborhood at The Pearl.

This modern, multi-level event space brings art, nature, and industrial history together to create an unforgettable event experience.


601 19th St.
San Francisco

Become an Interact Sponsor

Join companies at the forefront of AI and customer experiences at our flagship conference.

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Become a Sponsor

Predicting AI-first customer service

A recap of last year's Ada Interact

Read the blog post

Missed us last year in Chicago?

Check out Ada’s CEO, Mike Murchison, giving a keynote about the AI future, as well as the main takeaways from the event.

  • Ada put on terrific show. Really well run, well executed event. It was a tremendous opportunity to hear what's actually resonating with those customers, what they're actually prioritizing, and take back learnings to some of our other customers, or even ourselves internally. So it's been a really spectacular event from that perspective.

    Jorge Peñalvam
    Co-Founder and CEO
  • Ada Interact is the best conference that I've been to so far in this space. It's such a welcoming environment, we're well-taken care of, and there's a great calibur of attendees. It's also interactive, true to the name. Everyone is here to engage and be involved in conversations, everyone has a way to get involved. That's what sets it apart for me.

    Randy Berridge
    Head of Community Operations


What is Ada Interact?

A conference that will provide the clearest window into the state of generative AI in customer service.

The AI Buzz is real. There is *still* a lot of smoke and mirrors. A lot of buzz, without depth.

Cut through the AI noise at Ada Interact. A place where you’ll meet your CX peers who are actually implementing AI in their CX org. Connect with these forward-thinking CX leaders, ask them questions, and learn from their experience.

What makes Ada Interact different from other customer service conferences?

  1. Ada Interact is specifically geared towards the needs of customer service leaders and automation teams.
  2. Unlike a typical conference — where you spend most of the time listening to one-way presentations — Ada is hosting curated discussions and roundtables with customer service leaders, while also hosting tailored workshops for automation teams.
  3. You’ll learn from a roster of AI experts, like Ex-Facebook Research Data Scientist and CEO/Founder of The AI Exchange, Rachel Woods. Rachel has personally helped 200+ businesses navigate their AI strategies.
  4. You’ll learn new skills. Learn from industry legends like Hans Van Dam from the Conversational Design Institute and attend other training workshops to level up your skills and make a bigger impact.
  5. Collaboration with industry peers. See how others are thinking about automation, and how they’ve implemented their AI strategy.
  6. Stay ahead of the pack, and learn how to drive an AI-first customer service strategy. Ada Interact is your ticket to drive costs down for the business and improve your customer satisfaction scores.

Who is coming to Ada Interact?

CX professionals from companies like Square, YETI, Wealthsimple, Klaviyo, Bitly, ZoomInfo, Fullscript, MailChimp, Calendly and more are coming (and hosting discussions). If you’re curious to know more about the attendee list, please reach out to us at

How can I convince my boss/company?

Use this tried-and-tested justification letter.

We’ve also tailored this justification letter and personally helped folks get budget and approval. Get in touch with us at

Do you offer discounts for Ada customers or large groups?

Yes! Please get in touch with us at

Where is Ada Interact located?

Ada Interact 2023 is being hosted at The Pearl in San Francisco, located on 601 19th St. from November 14th to 15th.

How do I get in touch with the Ada Interact team?

For questions concerning event attendance, please reach out to: For sponsorships, please reach out:

Where can I stay in San Francisco? Do you have a preferred rate?

Yes! Once you register, you'll receive an email with a link to book directly with the LUMA Hotel San Francisco at our preferred rate of $425, available until October 16. The LUMA Hotel is located at 100 Channel St. in San Francisco's Mission Bay.