That's a wrap on Ada Interact 2022

We hope you enjoyed our premier event for CX leaders around the world. Our top takeaways are available on-demand to share with your team or for when you need a refresher on how to treat every customer like a VIP.

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On-Demand Video

Why every company is going to be an AI company

Racing to automate or contain more interactions with chatbots will keep you grounded in the past. The next chapter of CX will be determined by those who understand the strengths of AI-powered interactions, leveraging them to design strategies that make a real impact on your bottom line. Ada CEO Mike Murchison shares his vision for the future of CX.

Mike Murchison
Chief Executive Officer at Ada

22 Min

How to structure your CX team for an AI-driven future

Traditional customer support is dead. In the face of an economic downturn, growth has slowed, investment has shrunk, and multiple industries are struggling. It’s time to pause, regroup, and take action. Can AI-powered brand interactions help companies get ahead? VP of CX Jim Monroe chats with Kirsty O’Sullivan from Zoominfo about how the most innovative brands are turning their CX interactions from ‘backlogged’ to ‘back on’ with Ada’s brand interaction framework.

Jim Monroe
VP of CX at Ada

36 min

Beyond the bot

Customer records don’t drive value for your brand. The real value is in each customer interaction. Chief Product Officer Mike Gozzo explains why simple chatbots won’t cut it in anymore and shares Ada’s vision for an automated brand interaction platform that doesn’t just answer customer questions but anticipates their needs.

Mike Gozzo
Chief Product Officer at Ada

31 Min

Powering brand interactions for reliability and scale

As you grow your business, reliability expectations grow with it. And so do the demands put on your technical team and infrastructure. How do you scale your CX operations without sacrificing trust or burning out your people? CTO Jessica Popp has answers.

Jessica Popp
Chief Technology Officer at Ada

16 Min