Sept 15–16, 2025
The Quay, Toronto

The flagship AI customer service conference brings together leaders and AI innovators for bold keynotes, sharp debates, and hands-on workshops. Less hype, more how-to.

Buy a Ticket

For CX Leaders

Bridge the gap between strategy and execution to align AI customer service initiatives with broader business objectives.

For AI Managers

Gain hands-on training from Ada power users and AI consultants, sharpening your tactical and technical expertise.

For the AI CX Community

Expand your network and insights through facilitated roundtables, structured networking, and keynotes from top AI thought leaders.

GA tickets available

Register today!

Ada Interact is back by popular demand—and you won’t want to miss it.

Need a place to stay?

We’ve arranged a special rate at the Fairmont Royal York, a landmark hotel in downtown Toronto just steps from Union Station. Click here for more information.

General Admission

$1000CAD

+ Taxes

Get Tickets

this year’s speakers

Voices shaping the future of AI CX

Get inspired by industry leaders, AI visionaries, and Ada customers who are redefining customer service through AI.

Get tickets

Jed Thorn

AllTrails

Customer Support Manager

Jed Thorn

AllTrails

Customer Support Manager

Customer Service leader with 10 years of experience managing CS organizations at Etsy, Spotify and currently, AllTrails.

LinkedIn

Michael Goudreau

Calendly

CX Systems Administrator III | Chatbot Operations

Michael Goudreau

Calendly

CX Systems Administrator III | Chatbot Operations

Hailing from Michigan, Michael leads chatbot and automation projects at Calendly, where he blends tech and conversation to make customer experiences smoother.

LinkedIn

Karen Knighton

beehiiv

Knowledge Manager

Karen Knighton

beehiiv

Knowledge Manager

Karen Knighton leads knowledge management at beehiiv, an all-in-one newsletter platform for creators, businesses, and media companies. She drives the strategy behind their knowledge base to power the AI Manager.

LinkedIn

Dewi Smith

OpenPhone

Sr. Manager, Customer Experience Enablement

Dewi Smith

OpenPhone

Sr. Manager, Customer Experience Enablement

Dewi Smith, Senior Manager of Customer Experience Enablement at OpenPhone, brings deep expertise in support, training, and knowledge management. She leads CX and enablement programs that empower teams and drive seamless, efficient, customer-first experiences.

LinkedIn

Mike Murchison

Ada

CEO

Mike Murchison

Ada

CEO

Mike Murchison is CEO and Co-founder of Ada, the world’s leading customer service AI platform. Founded in 2016, Ada automates billions of customer interactions for brands like Square, YETI, and Monday.com.

LinkedIn

Mike Gozzo

Ada

CPTO

Mike Gozzo

Ada

CPTO

Mike Gozzo is a tech entrepreneur and angel investor. He co-founded Smooch.io (acquired by Zendesk), led product at Zendesk, and is now CPTO at Ada, driving AI/ML innovation. He mentors Canadian tech founders and supports education and elder care through his foundation.

LinkedIn

Valentina Sutton

Ada

Senior Customer Solutions Consultant

Valentina Sutton

Ada

Senior Customer Solutions Consultant

At the intersection of customer experience and AI innovation, Valentina Sutton builds intelligent automation strategies that are anything but robotic. As a Senior Solutions Consultant at Ada, she partners with global brands to launch AI Agents that don’t just deflect — they connect. When she’s not designing delightful automations, you can find her exploring Toronto’s green spaces with her pup or chasing live music under the open sky.

LinkedIn

Fernanda Oliveira

Fullscript

AI Conversation Specialist

Fernanda Oliveira

Fullscript

AI Conversation Specialist

Award-winning AI Conversation Specialist at Fullscript with 10+ years in digital strategy. Fernanda has led chatbot and voice AI initiatives across healthcare, banking, and telecom to deliver human-centered, high-impact automation.

LinkedIn

Delan Diaz

Empower

Customer Experience (CX) Gen AI Manager

Delan Diaz

Empower

Customer Experience (CX) Gen AI Manager

Delan Diaz has a foundation in Computer Science and over a decade of experience in support organizations. For the past four years in fintech, he has led CX AI and automation initiatives. At Empower, he currently heads CS tooling and next-gen chatbot development.

LinkedIn

Walter Tucker

BlackHawk Network

Director of Enterprise Systems

Walter Tucker

BlackHawk Network

Director of Enterprise Systems

Walter Tucker leads a high-performing team at BlackHawk Network, driving the strategic implementation and integration of advanced tech to elevate customer service. Based in Dallas, he's also a mentor, family man, and avid baker.

LinkedIn

Melissa Zalbeigi

Betsson Group

Director of Customer Service

Melissa Zalbeigi

Betsson Group

Director of Customer Service

Melissa Zalbeigi, CS Director at Betsson Group - a leading global online gaming operator - runs international teams across 8+ hubs. the team drives award-winning, multilingual support powered by AI and in-house tech, fostering talent and setting industry standards.

LinkedIn

Bryan Beckwith

Weber

Sr. Director, Consumer Care Americas

Bryan Beckwith

Weber

Sr. Director, Consumer Care Americas

Award-winning operations leader driving customer experience transformation. Expert in service strategy, talent development, and cross-functional innovation. Proven success in streamlining systems and delivering exceptional consumer satisfaction.

LinkedIn

Kim L-Baril

Goodfood

AI Manager

Kim L-Baril

Goodfood

AI Manager

AI Manager with 6+ years specializing in AI automation & knowledge base management for Goodfood. Former team leader & hospitality professional with DEP in pastry making. Passionate about creating seamless AI interactions. Motto: "No problems, only solutions."

LinkedIn

Daven Govender

Digicel

Group Chief Customer Officer

Daven Govender

Digicel

Group Chief Customer Officer

Daven Govender leads customer experience at Digicel Group, the Caribbean’s largest communications provider, with 20 years of global customer service-transformation expertise. He specializes in AI-enabled strategies and best practices that boost engagement, efficiency and delivers business value.

LinkedIn

Toby Moors

Loop Earplugs

Customer Success Specialist

Toby Moors

Loop Earplugs

Customer Success Specialist

Customer Success Specialist at Loop Earplugs, blending AI with a human touch. Toby’s 6+ years in CX drive data-led support ops—earning accolades like 2nd place in Belgium’s Best Bot Awards and proving that scale doesn’t mean sacrificing personality.

LinkedIn

Celia D'Agostino

ZoomInfo

Manager, CX Technologies

Celia D'Agostino

ZoomInfo

Manager, CX Technologies

Celia D’Agostino is the Manager of CX Technologies at ZoomInfo, where she leads transformative, AI-powered initiatives across the customer experience landscape. Her customer-first approach ensures that every solution is built to enhance efficiency, personalization, and satisfaction at scale.

LinkedIn

Soundbites from last Interact

“A treasure trove of deep learnings, sparking wonderful conversations, and fostering invaluable connections”

“Ada actually solved one of CX's most frustrating problems!”

“I left feeling empowered more in the CX space and excited to take learnings from there to whichever company I go to next.”

“I'm excited to see how the advances in AI can be leveraged to better our organization in a thoughtful and purposeful way.”

Get Tickets
OpenAI logo
Pinterest logo
Mailchimp logo
AllTrails logo
Square logo
Square logo

Agenda at a glance

Hear from business and technical leaders on a range of topics.*

* Full schedule coming soon.

Get Tickets

Sept 15th

6:00pm – 9:00pm
Reception

Welcome Event

Sept 16th

8:00am – 9:00am
Registration

Breakfast & Registration

9:00am – 10:40am
Mainstage

Opening Keynote
CX Panel
AI Keynote

11:10am – 12:10pm
Breakout Rooms

CX Leaders

Roundtables

AI Managers

Roundtables

12:10pm – 1:20pm

Lunch break + AI Expo

1:20pm – 2:00pm
Mainstage

Ambitious innovator (Al) Awards
Product Keynote

2:00pm – 3:00pm
Breakout Rooms

AI product & leadership workshops

3:00pm – 3:20pm

Networking Break

3:20pm – 4:20pm
Breakout Rooms

CX Leaders

Roundtables

AI Managers

Roundtables

4:20pm – 5:00pm
Mainstage

Closing Customer Keynote &
Closing Customer Panel

5:00pm – 9:00pm
Rooftop

Evening Reception

Accomodations

Fairmont Royal York

We’ve arranged a special rate at the Fairmont Royal York, a landmark hotel in downtown Toronto just steps from Union Station. Enjoy luxury accommodations and exclusive amenities at a preferred rate.

Book your stay
portrait

FAQs

Have a question? We’re just a message away and ready to help

Ada Interact is the flagship AI customer service conference—where leading CX teams and AI innovators come together for bold keynotes, sharp debates, and hands-on workshops.

It’s not about the buzz. It’s about the how.

How teams are actually using generative AI to transform customer service. How they’re overcoming challenges, scaling solutions, and proving real impact.

At Ada Interact, you’ll connect with the people doing the work—CX leaders who are pushing boundaries, asking tough questions, and sharing unfiltered insights from the front lines of AI adoption.

  1. Ada Interact is specifically geared towards the needs of customer service leaders and their AI teams
  2. Unlike a typical conference — where you spend most of the time listening to one-way presentations — Ada is hosting curated discussions, roundtables and hands-on workshops.
  3. You'll learn from a roster of AI experts and leaders of customer service from many different verticals.
  4. Gain new skills, learn from forward-thinking CX professionals, and collaborate with peers. Discover how others are approaching automation and implementing their AI strategies.
  5. Stay ahead of the pack, and learn how to drive an AI-first customer service strategy. Ada Interact is your ticket to drive costs down for the business and improve your customer satisfaction scores.

In previous years, we've had CX professionals from companies like Square, YETI, Wealthsimple, Klaviyo, Bitly, ZoomInfo, Fullscript, MailChimp, Calendly and more.

Use this tried-and-tested justification letter. We've also tailored this justification letter and personally helped folks get budget and approval.

Yes, please get in touch with us at [email protected].