The flagship AI customer service conference brings together leaders and AI innovators for bold keynotes, sharp debates, and hands-on workshops. Less hype, more how-to.
Buy a TicketBridge the gap between strategy and execution to align AI customer service initiatives with broader business objectives.
Gain hands-on training from Ada power users and AI consultants, sharpening your tactical and technical expertise.
Expand your network and insights through facilitated roundtables, structured networking, and keynotes from top AI thought leaders.
Ada Interact is back by popular demand—and you won’t want to miss it.
Get inspired by industry leaders, AI visionaries, and Ada customers who are redefining customer service through AI.
Customer Service leader with 10 years of experience managing CS organizations at Etsy, Spotify and currently, AllTrails.
LinkedInHailing from Michigan, Michael leads chatbot and automation projects at Calendly, where he blends tech and conversation to make customer experiences smoother.
LinkedInKaren Knighton leads knowledge management at beehiiv, an all-in-one newsletter platform for creators, businesses, and media companies. She drives the strategy behind their knowledge base to power the AI Manager.
LinkedInDewi Smith, Senior Manager of Customer Experience Enablement at OpenPhone, brings deep expertise in support, training, and knowledge management. She leads CX and enablement programs that empower teams and drive seamless, efficient, customer-first experiences.
LinkedInMike Murchison is CEO and Co-founder of Ada, the world’s leading customer service AI platform. Founded in 2016, Ada automates billions of customer interactions for brands like Square, YETI, and Monday.com.
LinkedInMike Gozzo is a tech entrepreneur and angel investor. He co-founded Smooch.io (acquired by Zendesk), led product at Zendesk, and is now CPTO at Ada, driving AI/ML innovation. He mentors Canadian tech founders and supports education and elder care through his foundation.
LinkedInAt the intersection of customer experience and AI innovation, Valentina Sutton builds intelligent automation strategies that are anything but robotic. As a Senior Solutions Consultant at Ada, she partners with global brands to launch AI Agents that don’t just deflect — they connect. When she’s not designing delightful automations, you can find her exploring Toronto’s green spaces with her pup or chasing live music under the open sky.
LinkedInAward-winning AI Conversation Specialist at Fullscript with 10+ years in digital strategy. Fernanda has led chatbot and voice AI initiatives across healthcare, banking, and telecom to deliver human-centered, high-impact automation.
LinkedInDelan Diaz has a foundation in Computer Science and over a decade of experience in support organizations. For the past four years in fintech, he has led CX AI and automation initiatives. At Empower, he currently heads CS tooling and next-gen chatbot development.
LinkedInWalter Tucker leads a high-performing team at BlackHawk Network, driving the strategic implementation and integration of advanced tech to elevate customer service. Based in Dallas, he's also a mentor, family man, and avid baker.
LinkedInMelissa Zalbeigi, CS Director at Betsson Group - a leading global online gaming operator - runs international teams across 8+ hubs. the team drives award-winning, multilingual support powered by AI and in-house tech, fostering talent and setting industry standards.
LinkedInAward-winning operations leader driving customer experience transformation. Expert in service strategy, talent development, and cross-functional innovation. Proven success in streamlining systems and delivering exceptional consumer satisfaction.
LinkedInAI Manager with 6+ years specializing in AI automation & knowledge base management for Goodfood. Former team leader & hospitality professional with DEP in pastry making. Passionate about creating seamless AI interactions. Motto: "No problems, only solutions."
LinkedInDaven Govender leads customer experience at Digicel Group, the Caribbean’s largest communications provider, with 20 years of global customer service-transformation expertise. He specializes in AI-enabled strategies and best practices that boost engagement, efficiency and delivers business value.
LinkedInCustomer Success Specialist at Loop Earplugs, blending AI with a human touch. Toby’s 6+ years in CX drive data-led support ops—earning accolades like 2nd place in Belgium’s Best Bot Awards and proving that scale doesn’t mean sacrificing personality.
LinkedInCelia D’Agostino is the Manager of CX Technologies at ZoomInfo, where she leads transformative, AI-powered initiatives across the customer experience landscape. Her customer-first approach ensures that every solution is built to enhance efficiency, personalization, and satisfaction at scale.
LinkedIn“A treasure trove of deep learnings, sparking wonderful conversations, and fostering invaluable connections”
“Ada actually solved one of CX's most frustrating problems!”
“I left feeling empowered more in the CX space and excited to take learnings from there to whichever company I go to next.”
“I'm excited to see how the advances in AI can be leveraged to better our organization in a thoughtful and purposeful way.”
* Full schedule coming soon.
Get TicketsWe’ve arranged a special rate at the Fairmont Royal York, a landmark hotel in downtown Toronto just steps from Union Station. Enjoy luxury accommodations and exclusive amenities at a preferred rate.
Book your stayAda Interact is the flagship AI customer service conference—where leading CX teams and AI innovators come together for bold keynotes, sharp debates, and hands-on workshops.
It’s not about the buzz. It’s about the how.
How teams are actually using generative AI to transform customer service. How they’re overcoming challenges, scaling solutions, and proving real impact.
At Ada Interact, you’ll connect with the people doing the work—CX leaders who are pushing boundaries, asking tough questions, and sharing unfiltered insights from the front lines of AI adoption.
In previous years, we've had CX professionals from companies like Square, YETI, Wealthsimple, Klaviyo, Bitly, ZoomInfo, Fullscript, MailChimp, Calendly and more.
Use this tried-and-tested justification letter. We've also tailored this justification letter and personally helped folks get budget and approval.
Yes, please get in touch with us at [email protected].